Note to self: Eat First

Hot out of the oven at Pizza Rock – 90 second cook time.

01-14-2011

In the last few days I’ve had the chance to take photos at a couple of restaurants in Sacramento. The basic rule of food photography? Eat first!

These photos were not the usual food-styled ad shots. These were taken of real food as it was moving from the kitchen to the tables of real customers. So there was not a lot of time to set up a bunch of lights, primp the food, use tweezers to rearrange the garnish, heat up one section with a small torch…etc.  It was run and gun food photography.

A trio of new nightlife establishments have opened in the downtown area in a section of town that has seen better days. These new venues are intended to bring the better days back to the area. One venue is a plush dance club, the other is a fancy bar with a massive overhead fish tank, and the third venue is Pizza Rock, open for lunch, dinner and late night. Pizza Rock has an imported wood burning oven that will bake a pizza in 90 seconds (photos above and below).

Master chef Tony Gemignani

Pizza Rock opened for business today and I was tasked with taking photos for a Sacramento Press article. When the doors opened at 11:30 for the lunch crowd, the restaurant filled quickly. As the food started rolling out, the aroma was intoxicating. I consider pizza one of my favorite foods – and this pizza looked amazing. That’s when I remembered I had not eaten a substantial meal before arriving to take photos. Bad idea. Well, as a professional I’m supposed to be able to work in spite of distractions, right? Um, yeah.  This was clearly going to be a battle. At one point the restaurant manager asked me if she could get me anything…something to eat, or a drink? I politely (and sadly) declined.

Pizza by the meter, on its way to some lucky customer’s table.

So the challenge was to take some awesome food photos while everyone was scurrying around, serving customers, moving food out as fast as it was prepared, and stay out of the way of the serving staff at the same time. The pressure was on. And my stomach was grumbling quite loudly. With the exception of the portrait of Tony, all photos were taken with available light only, using a fairly wide aperture to let the shallow depth of field give me some focus control. I had to move in, shoot quickly and get out.  Since the photos were going to be used for editorial use, I wanted to keep some context in the food shots, so I included kitchen staff in the background. Story-telling, ya know.

I also took photos at the VIP party that happened a couple nights before. Same deal: get in, shoot, get out. The guests were not in any mood for someone fumbling around with a camera in their faces.

I snagged a quick shot of the man behind the new venues, standing in front of the new venues.

George Karpaty in front of his new venues.

One of my favorite images of the night was taken of the Pizza Rock kitchen staff, just before the party began.

Pizza Rock kitchen staff mug for a photo before the start of the VIP Party.

Speaking of favorites… I had a chance to take photos and write a restaurant review of Kupros Bistro. The food was great, the building is awesome, and the gelato is to die for. Pure and simple.

Vanilla and chocolate gelato at Kupros Bistro.

Since that assignment was a food review, the trick was to not eat before going. It was a dirty job, but someone had to do it.

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